{"id":898,"date":"2019-03-25T09:26:16","date_gmt":"2019-03-25T08:26:16","guid":{"rendered":"https:\/\/www.fingo.sk\/blog\/?p=898"},"modified":"2019-04-24T09:38:02","modified_gmt":"2019-04-24T07:38:02","slug":"firemna-strategia-zaklad-a-nevyhnutnost-pre-uspesne-podnikanie","status":"publish","type":"post","link":"https:\/\/www.fingo.sk\/blog\/firemna-strategia-zaklad-a-nevyhnutnost-pre-uspesne-podnikanie\/","title":{"rendered":"Firemn\u00e1 strat\u00e9gia &#8211; z\u00e1klad a nevyhnutnos\u0165 pre \u00faspe\u0161n\u00e9 podnikanie"},"content":{"rendered":"<p><b>Z\u00e1kladom \u00faspe\u0161n\u00e9ho podnikate\u013esk\u00e9ho pr\u00edbehu je spr\u00e1vne nastavenie cie\u013eov a firemnej strat\u00e9gie. Prv\u00fd krok, ktor\u00fd b\u00fdva vo v\u00e4\u010d\u0161ine pr\u00edpadov najd\u00f4le\u017eitej\u0161\u00ed, je vytvorenie podnikate\u013esk\u00e9ho pl\u00e1nu, niekedy naz\u00fdvan\u00e9ho \u201cbiznis pl\u00e1n\u201d alebo \u201cpodnikate\u013esk\u00fd z\u00e1mer\u201d. \u010casto ho tie\u017e ozna\u010dujeme ako z\u00e1kladn\u00fd dokument firmy. Banky, ako aj in\u00e9 spolo\u010dnosti, ktor\u00e9 poskytuj\u00fa kapit\u00e1l na rozbeh podnikania, po\u017eaduj\u00fa od konate\u013eov spolo\u010dnosti predlo\u017eenie podnikate\u013esk\u00e9ho pl\u00e1nu. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Extern\u00fd verite\u013e vie pomocou anal\u00fdzy z\u00e1meru <strong>vyhodnoti\u0165 rizikovos\u0165 a \u00faspe\u0161nos\u0165 projektu.<\/strong> Na z\u00e1klade toho vie rozhodn\u00fa\u0165 o poskytnut\u00ed prev\u00e1dzkov\u00e9ho alebo investi\u010dn\u00e9ho \u00faveru resp. \u00a0l\u00edzingu. Napriek tomu dnes ve\u013ea mal\u00fdch a stredn\u00fdch firiem nevenuje tejto d\u00f4le\u017eitej t\u00e9me dostato\u010dn\u00fa pozornos\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Samotnej tvorbe biznis pl\u00e1nu by mala predch\u00e1dza\u0165 hlbok\u00e1 anal\u00fdza v\u00edzi\u00ed podnikate\u013ea, jeho cie\u013eov a hodn\u00f4t.<\/strong> V\u00fdsledkom anal\u00fdzy by mala by\u0165 <strong>firemn\u00e1 strat\u00e9gia<\/strong>. Vizualizovanie strat\u00e9gie do podoby biznis pl\u00e1nu predstavuje k\u013e\u00fa\u010dov\u00fa \u00falohu podnikate\u013ea, pre ktor\u00fa m\u00f4\u017ee vyu\u017ei\u0165 pr\u00e1ve pomoc a podporu zo strany \u0161pecialistov a expertov na podnikate\u013esk\u00fd segment v spolo\u010dnosti <a href=\"https:\/\/www.fingo.sk\/\" target=\"_blank\" rel=\"noopener\">FinGO.sk.<\/a><\/span><\/p>\n<h3><strong>Pr\u00e1ve preto sme pripravili nasleduj\u00faci \u010dl\u00e1nok, z ktor\u00e9ho sa dozviete: <\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><strong>pre\u010do je strat\u00e9gia d\u00f4le\u017eit\u00e1, <\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>ako ju spr\u00e1vne nastavi\u0165, <\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>ak\u00e9 s\u00fa \u00faskalia, ktor\u00e9 m\u00f4\u017eete o\u010dak\u00e1va\u0165,<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>aj to, kde viete n\u00e1js\u0165 pomoc a radu.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sk\u00f4r, ne\u017e za\u010dneme tvori\u0165 strat\u00e9giu \u00faspe\u0161nej firme, je ve\u013emi d\u00f4le\u017eit\u00e9 poveda\u0165 nieko\u013eko slov o <\/span><b>v\u00edzii podnikate\u013ea<\/b><span style=\"font-weight: 400;\">, bez ktorej nie je mo\u017en\u00e9 spr\u00e1vne nastavi\u0165 jednotliv\u00e9 kroky. Pri mojich konzult\u00e1ci\u00e1ch s desiatkami podnikate\u013eov a firemn\u00fdch mana\u017e\u00e9rov som sa stretol s r\u00f4znymi odpove\u010fami. Bol som v\u0161ak prekvapen\u00fd t\u00fdm, \u017ee ve\u013ek\u00e1 v\u00e4\u010d\u0161ina z nich nevedela zadefinova\u0165 v\u00edziu <\/span><b>pre\u010do podnikaj\u00fa.<\/b><span style=\"font-weight: 400;\"> Pre\u010do do podnikania vkladaj\u00fa energiu, \u010das, kapit\u00e1l? Ich odpovede sa zameriavali na z\u00e1kladn\u00fa \u00falohu podnikania a to <\/span><b>dosiahnu\u0165 zisk.<\/b><span style=\"font-weight: 400;\"> Ve\u013ea odpoved\u00ed smerovalo k vlastnej <\/span><b>nez\u00e1vislosti<\/b><span style=\"font-weight: 400;\"> a t\u00fa\u017ebe <\/span><b>vybudova\u0165 nie\u010do, \u010do dnes e\u0161te neexistuje.<\/b><span style=\"font-weight: 400;\"> U m\u00e1lokoho som dostal odpove\u010f, \u017ee svoj\u00edm podnikan\u00edm chce naplni\u0165 <\/span><b>vy\u0161\u0161\u00ed zmysel<\/b><span style=\"font-weight: 400;\">. Teda nielen t\u00fa\u017eba po zisku, ale aj snaha vybudova\u0165 nie\u010do, \u010do tento svet obohat\u00ed aj nie\u010d\u00edm in\u00fdm.<\/span><\/p>\n<h3><b>Pre\u010do je strat\u00e9gia d\u00f4le\u017eit\u00e1?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">U\u017e v dobe lovcov mamutov bolo k\u013e\u00fa\u010dov\u00e9 nastavi\u0165 spr\u00e1vnu strat\u00e9giu na ulovenie zviera\u0165a, ktor\u00e9 bolo nieko\u013ekokr\u00e1t v\u00e4\u010d\u0161ie a ston\u00e1sobne \u0165a\u017e\u0161ie ako samotn\u00fd lovec. Vopred bolo potrebn\u00e9 nastavi\u0165 cie\u013e, kroky, alternat\u00edvy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aj dnes \u00faspech vo vrcholovom \u0161porte z\u00e1vis\u00ed predov\u0161etk\u00fdm od spr\u00e1vne nastavenej strat\u00e9gie. V\u00fdkonov\u00fdmi parametrami je ve\u013ek\u00e1 v\u00e4\u010d\u0161ina \u0161portovcov ve\u013emi vyrovnan\u00e1. <\/span><b>O \u00faspechu rozhoduje strat\u00e9gia.<\/b><span style=\"font-weight: 400;\"> Ako ju m\u00e1te nastaven\u00fa vy?<\/span><\/p>\n<h3><b>Ako spr\u00e1vne nastavi\u0165 strat\u00e9giu?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Syst\u00e9m \u010di sch\u00e9mu pop\u00ed\u0161em v piatich bodoch, ktor\u00e9 m\u00f4\u017eu sl\u00fa\u017ei\u0165 ako osnova na to, ak\u00fdm sp\u00f4sobom spr\u00e1vne nastavi\u0165 strat\u00e9giu. V pr\u00edpade, ak m\u00e1me ur\u010den\u00fa svoju v\u00edziu, m\u00f4\u017eeme prist\u00fapi\u0165 k definovaniu krokov:<\/span><\/p>\n<ol>\n<li><b> Zadefinovanie si cie\u013eov. <\/b><span style=\"font-weight: 400;\">Nielen t\u00fdch kr\u00e1tkodob\u00fdch, ale aj strednodob\u00fdch a dlhodob\u00fdch. Ciele m\u00f4\u017eu by\u0165 ekonomick\u00e9, teritori\u00e1lne, person\u00e1lne. Ciele musia by\u0165 merate\u013en\u00e9, splnite\u013en\u00e9 a z\u00e1rove\u0148 ambici\u00f3zne a term\u00ednovo zadefinovan\u00e9.<\/span><\/li>\n<li><b> Definovanie krokov, ktor\u00e9 n\u00e1s prived\u00fa k \u00faspe\u0161n\u00e9mu naplneniu cie\u013eov.<\/b><span style=\"font-weight: 400;\"> Tu mus\u00edme zadefinova\u0165 detailn\u00e9 postupy a met\u00f3dy, ako vopred ur\u010den\u00e9 ciele dosiahneme. <\/span><\/li>\n<li><b> Stanovenie m\u00ed\u013en\u00edkov, term\u00ednov.<\/b><span style=\"font-weight: 400;\"> \u00a0Ur\u010d\u00edme si \u010dasovo ohrani\u010den\u00e9 obdobia, kedy bude prebieha\u0165 kontrola plnenia cie\u013eov, ako aj kontrola spr\u00e1vnosti krokov, ktor\u00e9 sme zvolili na za\u010diatku svojej podnikate\u013eskej aktivity.<\/span><\/li>\n<li><b> Ur\u010denie strategick\u00e9ho produktu alebo slu\u017eby,<\/b><span style=\"font-weight: 400;\"> ktor\u00fd bude sl\u00fa\u017ei\u0165 ako hlavn\u00fd gener\u00e1tor resp. motor k splneniu cie\u013eov.<\/span><\/li>\n<li><b> Zadefinujme si \u201enemerate\u013en\u00fd cie\u013e\u201c n\u00e1\u0161ho podnikania.<\/b><span style=\"font-weight: 400;\"> Ako na\u0161e podnikanie pom\u00f4\u017ee zlep\u0161i\u0165 svet? Ako vieme by\u0165 n\u00e1pomocn\u00ed svojej komunite, okoliu? \u010co popri ekonomick\u00fdch ukazovate\u013eoch budeme sledova\u0165? Tu si vieme definova\u0165 filantropick\u00e9 amb\u00edcie, pomoc pri rozvoji mlad\u00fdch talentov, zlep\u0161enie podnikate\u013esk\u00e9ho prostredia, boj s korupciou a podobne. <\/span><\/li>\n<\/ol>\n<h3><b>Ak\u00e9 s\u00fa \u00faskalia nastavovania firemnej strat\u00e9gie?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">P<\/span><span style=\"font-weight: 400;\">ri definovan\u00ed a ur\u010dovan\u00ed strat\u00e9gie je nevyhnutn\u00e9 <\/span><b>neby\u0165 pod \u010dasov\u00fdm stresom\u00a0<\/b><span style=\"font-weight: 400;\">a <\/span><b>vyhradi\u0165 si dostatok \u010dasu<\/b><span style=\"font-weight: 400;\"> na to, aby sme mohli v pokoji <\/span><b>rozm\u00fd\u0161\u013ea\u0165 a sn\u00edva\u0165 nad cie\u013emi, krokmi \u010di m\u00ed\u013enikmi.<\/b><span style=\"font-weight: 400;\"> Spr\u00e1vni strat\u00e9govia \u201eod\u00eddu od stola a zah\u013eadia sa cez okno,\u201d za obzory svojho podnikania. D\u00f4le\u017eit\u00e9 je by\u0165 \u201enad vecou\u201c a neby\u0165 zahlten\u00fd operat\u00edvou. Ve\u013emi d\u00f4le\u017eit\u00e9 je <\/span><b>komunikova\u0165 nastavenie strat\u00e9gie s odborn\u00edkom, biznis konzultantom.<\/b><span style=\"font-weight: 400;\"> On n\u00e1m vie by\u0165 zrkadlom, nezainteresovan\u00fdm poradcom, ktor\u00fd nie je obmedzen\u00fd tzv. prev\u00e1dzkovou slepotou, teda m\u00e1 nadh\u013ead a vie pom\u00f4c\u0165 s poh\u013eadom na \u0161ir\u0161\u00ed obzor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na z\u00e1ver je ve\u013emi d\u00f4le\u017eit\u00e9 upozorni\u0165 na to, \u017ee <\/span><b>dne\u0161n\u00fd biznis svet je neust\u00e1le meniace sa prostredie.<\/b><span style=\"font-weight: 400;\"> Jedinou istotou je samotn\u00e1 zmena prostredia a podnikate\u013esk\u00fdch aktiv\u00edt. Preto je ve\u013emi d\u00f4le\u017eit\u00e9 akceptova\u0165 fakt, \u017ee v priebehu cesty bude potrebn\u00e9 <\/span><b>strat\u00e9giu upravova\u0165 a meni\u0165.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ak v tejto chv\u00edli uva\u017eujete nad vlastn\u00fdm biznisom v intenci\u00e1ch n\u00e1\u0161ho \u010dl\u00e1nku a neviete si predstavi\u0165, ako za\u010da\u0165 resp. ako nastavi\u0165 biznis pl\u00e1n \u010di strat\u00e9giu, m\u00e1te k dispoz\u00edcii \u00a0\u0161pecialistov a konzultantov zo spolo\u010dnosti <\/span><a href=\"https:\/\/www.fingo.sk\/\"><span style=\"font-weight: 400;\">FinGO.sk<\/span><\/a><span style=\"font-weight: 400;\">, ktor\u00ed v\u00e1s preved\u00fa cez \u00faskalia nastavovania strat\u00e9gie alebo podnikate\u013esk\u00e9ho z\u00e1meru. Zanechajte n\u00e1m svoje kontaktn\u00e9 \u00fadaje v nasleduj\u00facom formul\u00e1ri a my v\u00e1m pom\u00f4\u017eeme na\u0161tartova\u0165 v\u00e1\u0161 podnikate\u013esk\u00fd pr\u00edbeh.\u00a0<\/span><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f902-o1\" lang=\"sk-SK\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/898#wpcf7-f902-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"902\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"sk_SK\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f902-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p>Potrebujem pomoc s nastaven\u00edm firemnej strat\u00e9gie a\/alebo tvorbou biznis pl\u00e1nu\n<\/p>\n<p><label> V\u00e1\u0161 email (povinn\u00e9)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Va\u0161e telef\u00f3nne \u010d\u00edslo (povinn\u00e9)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-1\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"+421 9xx xxx xxx\" value=\"\" type=\"tel\" name=\"tel-1\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Odosla\u0165\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kladom \u00faspe\u0161n\u00e9ho podnikate\u013esk\u00e9ho pr\u00edbehu je spr\u00e1vne nastavenie cie\u013eov a firemnej strat\u00e9gie. Prv\u00fd krok, ktor\u00fd b\u00fdva vo v\u00e4\u010d\u0161ine pr\u00edpadov najd\u00f4le\u017eitej\u0161\u00ed, je vytvorenie podnikate\u013esk\u00e9ho pl\u00e1nu, niekedy naz\u00fdvan\u00e9ho \u201cbiznis pl\u00e1n\u201d alebo \u201cpodnikate\u013esk\u00fd z\u00e1mer\u201d. \u010casto ho tie\u017e ozna\u010dujeme ako z\u00e1kladn\u00fd dokument firmy. Banky, ako aj in\u00e9 spolo\u010dnosti, ktor\u00e9 poskytuj\u00fa kapit\u00e1l na rozbeh podnikania, po\u017eaduj\u00fa od konate\u013eov spolo\u010dnosti predlo\u017eenie podnikate\u013esk\u00e9ho pl\u00e1nu.<\/p>\n","protected":false},"author":20,"featured_media":904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[74],"tags":[110,109,108],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firemn\u00e1 strat\u00e9gia - z\u00e1klad a nevyhnutnos\u0165 pre \u00faspe\u0161n\u00e9 podnikanie - FinGO.sk<\/title>\n<meta name=\"description\" content=\"Z\u00e1kladom \u00faspe\u0161n\u00e9ho podnikania je spr\u00e1vne nastavenie firemnej strat\u00e9gie. 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